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Psychology of design: characteristics of color
Whether you’re putting together a series of brand guidelines for a startup or refreshing an established brand, there’s a lot to consider about the overall feeling a design should impart on an...
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Psychology of design: Telling a story through color
The importance of color in branding can’t be overstated, so taking time to think about the impact of your color choices when conceptualizing the branding possibilities for a new client or company is...
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Psychology of design: Shaping your online image
We covered the importance of color thoroughly in the previous two installments of our psychology of design series. Color choice, however, is just one part of the struggle against bad design. Whether...
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Psychology of design: a play on words
Your brand message house is a vital tool—it helps you define how, where, and why you should communicate with your customers. The way your messaging is written, organized, and presented are all crucial...
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Psychology of design: illustrating your message
We’ve broken down the individual elements of design at length in the first four installations of our psychology of design series. However, each of these elements must be combined for the true impact...
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Psychology of design: structuring online success
Every choice a designer makes will impact the way a consumer interacts with t a product, service, or company. This is especially true for the way a website is organized. In this final installation of...
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